- Teacher: Gloryn Mendoza
This course is a study of modern marketing techniques and concepts for the hospitality industry, including human factors, consumer demand, and planning. This course will equip students with necessary skills to develop actual marketing campaigns for a business within the tourism and hospitality industry. Emphasis is on the analysis of the market, its competition and its product; preparation of a financial budget and the development of short-term and long-range strategies to achieve desired profit through effective advertising, sales and an effective public relations plan.
- Teacher: Gloryn Mendoza
- Teacher: Edgar Chavez
Strategic management involves setting objectives, analyzing the competitive environment, analyzing the internal organization, evaluating strategies, and ensuring that management rolls out the strategies across the organization.
- Teacher: Edgar Chavez